Recruiting Bloggers.com

All Publicity Is Not Good Publicity

By Richard Becker

While most people need look no further than the oil spill to see BP isn't benefiting from the event that earned it more exposure than any other event in its history, there is a new study that suggests the old adage — all publicity is good publicity — doesn't succeed with much more subtle circumstances either. 

After reviewing more than 3,000 advertising campaigns, professors a the University of Toronto and MIT's Sloan School of Business found that highly visible advertisements (pop us, two-way communication, etc.) generate awareness and content-linked ads (banner ads, textual links, etc.) can increase purchase intentions. 

However, when you combine the two tactics, it actually reduces the willingness of the consumer to make a purchase. This proves especially true if marketers ask for demographic information prior to a purchase.

In simplest terms, this may mean that getting people's attention online also increases the awareness that your only goal is to sell them something. And the result of this awareness, increasing the likelihood that their defense barriers will go up. 

It raises an interesting dilemma for some marketers who given up on marketing in favor of lead generation. While targeted lead generation usually results in a higher percentage of conversions, some marketers may be turning even more prospects simply because they ask too much prior to the sale.

How about you? Are your current marketing tactics akin to driving awareness and then leading prospects to pages designed to collect more information or aggressively make a sale? If so, you might rethink it. 

How RiseSmart Is Disrupting Outplacement

By Richard Becker 

When RiseSmart first entered the recruiting industry in 2008, it set its sights on a specific niche. One year later, RiseSmart shifted its business model to include outplacement. The difference between the two places presents a case study in disruptive business. 

RiseSmart is a provider of Web-enabled outplacement and job search services. The former helps laid-off employees find jobs faster. The latter helps professionals find jobs in the $100k market. 

"Our initial thought was that we would need to make significant traction with a B2C offering in order to build interest in the B2B solution," says Sanjay Sathe, founder and CEO of RiseSmart. "But the moment we introduced Transition Concierge in the second half of last year ... we had an extraordinary amount of interest, and were signing up Fortune 500 companies almost immediately." 

In This Market… Why Use a Recruiter???

By Harry Urschel

Why use a recruiter when I’m getting piles of resumes from my ads?

In times of economic downturns companies often decide that one way to “save” money is by eliminating fees to recruiters when looking for new employees. Why shouldn’t they? After all, they post an ad online, or in the paper, and there’s a much larger stream of applicants than they’ve had in the past. “Why pay a 20% to 30% fee when I seem to be able to get plenty of people on my own?” Good question.

The answer is two-fold… what is your true cost-to-hire? and does that pile have the best candidate?

Recruiting, Social Media and Making Money

By @MikeRamer / www.linkedin.com/in/mikeramer  / www.RamerGroup.com  

This is a big topic. I’m first to confess I’m not a Social Media Expert – just yet. I’ve been watching, participating and learning from the early adopters. What I bring to the party is a deep knowledge of third party recruiting. I’ve been at it for 18 years, 10 as a business owner and 6 as an industry trainer. I have a passion for training, marketing and client development.

Abstract Presents Communication Measurement Formula

By Richard Becker

I've been working, on and off, to refine a measurement formula for the better part of two years. My hypothesis was simple: the return on investment is related to the intent of the communication and the outcome it produces. For anyone interested in communication measurement, you can find a link to the abstract, Measure: I | O = ROC, a.k.a. The ROC, on my company's blog.

Seth Godin's Tribal Marketing

Source: From Gaping Void, Interview With Seth Godin

I like Seth Godin. But when I read point number one in this interview, I had to wonder if I'm dumb.

He claims to be saying something radical but it seems to be a confusing restatement of the most basic business principle: If you provide a product to a market that wants it you are going to be successful.

Or is he saying that if you want to really be successful you should create product that can become a cult brand for people who are not going to be mere customers but enthusiastic fans who long to rub shoulders with members of a product-oriented clan.

What I'm calling a fan club, he calls a tribe. And someone who wants to sell to a group with very specific tastes, can't worry about trying to please everybody. The decision to turn away from that which is broadly appealing (and, therefore, bland), he calls leadership.

His examples: Barack Obama, Adrianna Huffington and Harley Davidson.

Animal Show Wed Sept 24 Noon Eastern Time

08.09.24: LISTEN HERE

GUEST: YIN CHANG, Public Relations Specialist
Yin's Company. LinkedIn. Twitter

TOPIC:
Everything recruiters need to know about public relations

ALL CALL IN AND LISTEN INFO HERE

Richard Becker Recaps Recruiting Animal Show

On July 23, 2008, Mr Moustache Richard Becker of copywriteink.com made his third appearance on The Recruiting Animal Show.

In his recap of the show, Moustache points out how ignorant recruiters can be about branding.

Simply saying “I’m a recruiter” is not really a message; it’s a job description... it doesn’t do much to help a prospect decide why they might choose to work with one recruiter over another.

Moustache also takes a shot at companies that are too chicken to blog for fear of what readers will say in the comments.

Animal Show Wed July 23 NOON EDT

GUEST: Richard Becker (Mr Moustache)
Blog, Twitter, LinkedIn

TOPIC: Marketing for Recruiters

Call in and Listen Info Here

Word of Mouth Marketing

Author: Recruiting Animal

Word-of-mouth information is extremely credible. Especially in face-to-face conversations with family, friends and co-workers.

On a scale of 0 – 10, 80% of consumers ranked word-of-mouth advice as credible at a level of 7 or higher.

49% of all receivers of word-of-mouth product information say they are highly likely (9 or 10 on the 10-point scale) to relay the advice they have received to someone else.

And, nearly half of all receivers of word-of-mouth advice say they will likely make a purchase based on the conversation.

Source: Natural Marketing