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Advantages of LinkedIn for Jobseekers

By Peggy McKee

Every jobseeker in medical sales, health care sales, medical device sales, laboratory sales, or pharmaceutical sales should be on LinkedIn. It's an essential element of your networking and job searching strategy. Why? LinkedIn provides several advantages for you:
  • LinkedIn is a way to get your name out there. (Personal branding, anyone?) Your LinkedIn profile is an online resume for you, and it's a way for you to get your resume in front of people without actually sending it. That means, then, that the quality of your LinkedIn profile is critical. Make sure it's professional and easy to skim to get what's important about you--a bullet-point presentation is great.
  • LinkedIn is a way to reconnect with people you've lost track of, and also to meet new people. Making connections is what LinkedIn is all about. Joining groups is a great way to do that. (Check out Sales Cafe, a group for sales reps--we've had some great discussions and advice for jobseekers lately.) Find groups that are focused on your particular area, and you'll not only make connections, you'll be up on what's going on in your industry--trends and people. No professional networking effort is complete without it.
  • LinkedIn is a fantastic source for learning about companies you're interested in. Companies often maintain LinkedIn pages that are more informative than their official corporate pages for someone who wants to know about working there. Executives at these companies have pages, too.
  • LinkedIn is one avenue you can take to contact hiring managers directly about jobs you're interested in. Career Confidential's LinkedIn Ninja Tricks to bypass HR and get the job has specific strategies you can use to do just that.
  • Recruiters search LinkedIn all the time for candidates when they have a job to fill. Make sure they can find you.

August 31, 2010 in Candidates, Career, Interviews, Job Hunting, LinkedIn Tips, Peggy McKee | Permalink | Comments (0)

“I was fired! How do I handle that in an interview???”

By Harry Urschel 

image I was recently asked a question by someone trying to help a job seeker that had been terminated from his last position. They wanted to give some helpful advice. Here’s the conversation (edited for privacy)…

I am trying to help a gentleman who was let go from “ABC Company” last month. My first impression was that he was laid off, but when I asked him some questions about the change he said he was terminated. Obviously I wasn’t there, but this person was at “ABC Company” for 20 years, had very successful performance reviews and then got a new manager (and from what it sounds like) this manager just really wanted someone different in his role and instead of laying him off, terminated him through progressive discipline and said he wasn’t meeting the requirements of the job. He won his unemployment case, but he’s having difficulty talking about this when he interviews. This person is very smart, focused and it’s hard to imagine him being terminated.

How should he best deal with this in job interviews?

There’s no question this can be a difficult situation, however, a 2-step strategy may be appropriate:

If, in an interview, he’s asked about the circumstances of leaving his last job, his initial response can be somewhat light-hearted, simply saying something like:

“Unfortunately, there are a lot of people losing jobs these days.”

The interviewer might just leave it at that and move on. If they do ask for more specifics, however, it’s important he gives a brief, well worded answer that ends on a positive note, then ask a question that moves the conversation in a different direction. Too often people dwell on too many details that only serve to raise more questions and make the situation worse. When you’re in a hole… stop digging! He might say something like:

“I had been at “ABC Company” for 20 years with consistently positive performance reviews. Last year though, through some transitions in the organization, I ended up with a new manager. It’s not uncommon for a new leader to come in to a group and want to make changes. Unfortunately, I was one of those changes and ended up being separated from the company. In many ways, I’m looking forward to the opportunity this gives me to continue developing my career in a new environment! Can you give me a more detailed idea of what the expectations would be of me in this role in the first 3 to 6 months?”

He’s got to use words that are true, and comfortable for him to say. However, since this is something he knows is likely to come up in most of his interviews, it’s very important that he hone his words, and memorize them. If he “wings” his answer, he’s likely to ramble and dig a deeper hole.

Effectively discussing a termination is always difficult in a job interview. However, if you have a plan and are well prepared you can move past it and make the case why you are the best candidate for the job!

August 30, 2010 in Harry Urschel, Interviews | Permalink | Comments (0)

Should you hire an interview coach?

By Peggy McKee

There's tremendous amounts of advice you can find in books and online for how to answer job interview questions, and some of it says to practice your interview answers with a friend, or video yourself so that you can play it back to see your weak spots. It's good advice. It's always harder to critique ourselves constructively, and you need both practice and feedback to improve your game. The flaws in these particular plans are (1) a friend might just tell you what you want to hear, and (2) if you're critiquing a video of yourself, the problem becomes "you don't know what you don't know". Here's a thought: If you really want to improve your skills in something, you take lessons from an expert...in other words, get a coach. Think about it. Even pro athletes, with amazing natural abilities and countless hours of practice, have coaches and trainers to give them that one last boost over the top to excellence. Role-playing interviews with an objective, experienced industry expert can give you so much of a boost in your interview skills that you not only do well in the interview, you crush it....just blow the hiring manager out of the water with your confidence, competence and style. An interview coach can not only help you shape your answers to interview questions, she can help you spin difficult situations into positives (or at least neutrals), and can help you pinpoint and develop those intangible qualities that are ultimately job-winners. I do provide interview help for candidates in sales and medical sales, and maybe I'd be a good fit for you--and maybe not. Either way, it's still a good idea for you to get some outside help in this competitive job market, and I believe that it's even more critical for entry-level candidates, who have the "lack of experience" issue working against them. Find someone who is an expert in your field that you are comfortable working with. Hiring an interview coach is a small investment in yourself that will pay off big for you when you land the job of your dreams.

August 24, 2010 in Candidates, Interviews, Peggy McKee | Permalink | Comments (0)

ALWAYS be your best!

By Harry Urschel

image Every now and then, I have a job seeker tell me…

“I really wasn’t that interested in that job, and so I didn’t do my best in the interview.”

I always think… what a wasted opportunity!

People often close off the possibility of a hiring process moving further because they decided in a moment that this wasn’t a job they wanted. Perhaps they didn’t like the role, the company, the hiring manager, or some other aspect of it. They get dispassionate, or overly succinct in their answers. They show no further interest in the role at all. The employer judges the response and closes things off.

People forget some basic principles in the process…

You are never obligated to accept an offer! Continuing the process with enthusiasm and commitment can have tremendous benefits for you, as we’ll discuss further shortly. Should you be successful and ultimately get an offer, you are certainly not under any legal, moral, or ethical obligation to accept the position. Why not go for an offer with every opportunity you can?

You can always use more practice! For most job seekers, you don’t get that many opportunities to practice and hone your interview skills under “live fire”. It’s critically important to prepare and practice for interviews prior to meeting the employer. However, it still feels different when you’re actually there, getting asked the questions when it counts. Go through each interview process as far as you can, the best way you can, to help you refine your skills for the interviews your really do want.

Every impression counts! It really is a small world. It amazes me how many times prior contacts come back around and reconnect weeks, months, or years later. We also live in a time when people move to new jobs regularly. Any impression you create with someone today, may help or hurt you when you might encounter them again someday. A hiring manager at a company you are interviewing for today for a job you don’t want, may be a hiring manager, or potential networking contact at another company months or years from now for a job you do want. It happens all the time, and the impression you left with them the first time will impact their interest in you the next time as well. Make every impression your best.

Other opportunities can result from the process! Similarly, you never know what other opportunities may come out of a good interview process if you stick with it. It’s not unusual for someone to go through an entire hiring process for a position, and find out at the offer stage that the company decided that the candidate actually fits another role better. They make an offer for an entirely different position that may be an ideal fit for that person. If you didn’t do your best throughout the process, or “exited” too early, that prospect can never happen.

It’s great to get a boost of affirmation! As I often say… One of the most important, and most difficult things to do in a job search, is to maintain a positive mental attitude! As time goes on, there are plenty of things to get discouraged about. Finding ways to boost your attitude and feel good about charging forward is key to a successful outcome. Even if you decide not to accept a particular offer, it sure feels good to receive one! It proves you’re employable, and an attractive candidate to some employer. That affirmation can provide a great bump to your confidence as you continue your search!

Don’t ever present less than your very best in any interview process. Regardless of how you feel about a particular position, always follow through to its conclusion. The benefits can be tremendous!

July 28, 2010 in Harry Urschel, Interviews | Permalink | Comments (0)

How Does a Nurse Transition into Pharma Sales? Medical Device Sales? Lab Sales? Here’s a Job Search Strategy for You

By Peggy McKee

Nurses have a few natural advantages when it comes to breaking into medical sales.  They have the solid science background, and they have on-the-job technical experience with the products that medical sales reps sell.  (That’s a lot.  If you were the customer, wouldn’t you rather buy a product from someone who’s used it?  It wouldn’t be your entire reason, but it would be a definite point in favor.)

The weak spot for the nurse who wants to transition into a medical sales career then, would be the “sales” part.  But, where there’s a will, there’s a way.  A nurse who has good communication and interpersonal skills and is willing to work for it has an excellent opportunity to transition into an exciting, rewarding new career in any area of medical sales, like medical device, biotech, laboratory, research products, imaging, hospital equipment, surgical supplies, clinical diagnostics, or pharmaceutical sales.

Here’s a career-transition strategy:

  • Set up some informational interviews with medical sales reps or managers who work in the areas you’re interested in.  Keep it simple, maybe take them out for a coffee or lunch (no more than a 15-30 minute meeting, please), and ask your questions.  If they can’t meet with you but offer to answer your questions by email, then by all means ask them.  Research before you ask so you don’t waste valuable time, and be sure to send them a thank you note.
  • Bridge your sales gap by reading books on sales to increase your knowledge of the sales process.  Think “sales techniques,” “sales strategies,” or things like that.  I personally love SPIN Selling by Neil Rackham.   Or take a sales course.  If you want to go all out, you could consider an MBA degree (education is always helpful), but it’s not essential.
  • Set up a professional profile on LinkedIn.  You can learn a tremendous amount by joining sales groups and checking out their discussions, and most people are very willing to answer questions and help you out.   And an attractive, professional profile is your first step to gaining the attention of medical sales recruiters or hiring managers.
  • Find a medical sales rep or two who will let you ride along with them for a day.  Job shadowing will (1) give you hands-on experience of what the job is like, (2) arm you with critical keywords for your resume, and (3) impress hiring managers with your willingness to invest the extra time and effort before you even get the job.
  • Polish your resume and interview skills.  Research how to write a good resume for sales jobs.  Sales job interviews are tough, so practice, practice, practice.  You have to be smooth, confident, and able to answer objections (just like in a sales call).
  • Create a 30/60/90-day sales plan for your interview.  A 30/60/90-day sales plan is just an outline for what you will do in your first 3 months on the job–broken up into your first 30 days (like training and introductions), your first 60 days (like more field time), and the first 90 days (starting to pull in new business).  I can’t emphasize enough how well this works.  It helps the hiring manager to see you in the job, and lets him know that you do understand how to be successful in this new career area.  That takes away a lot of the risk (in his mind) from hiring you.
  • Consider personalized career coaching.  Everyone’s situation is different, and what one candidate really needs to work on is not the same as the next one.  A good career coach will quickly see the best way for you to market yourself as a medical sales job candidate, find the most efficient way for you to fix your weak spots, help you practice the best answers to interview questions, tweak your resume for maximum effect, and give you a map for the process.

I can’t guarantee you that doing these things will land you a medical sales job, but I will guarantee you that they will make the most of what you have to offer, and give you your best possible opportunity to transition into medical sales by setting you up as a very attractive candidate who stands out from the competition.  Best of luck to you.

July 27, 2010 in Candidates, Career, Interviews, Job Hunting, Peggy McKee, Recruiting | Permalink | Comments (0)

Use a Field Preceptorship to Get Your Next Sales Job

By Peggy McKee

A field preceptorship a fantastic way to boost your chances of landing a medical sales job.  Also known as a ride-along or job shadowing, it’s usually something we associate with students, but a field preceptorship offers multiple benefits for the jobseeker:

  • It gives you on-the-job experience without having to get the job.  You can explore it to see if it’s right for you before you make the commitment to change careers.
  • You can use the experience on your resume, giving you keywords that will flag your resume in Applicant Tracking Systems–especially helpful for those with no prior experience in medical sales.
  • It gives you material for your 30/60/90-day plan, an impressive document to have in a job interview.
  • It sets you apart as a “go-getter.”  Not everyone will go to this length before they even have the job.
  • It shows that you know how to make contacts, which is essential in a sales role.
  • It’s impressive to hiring managers, and helps them to see you in the job.

How do you find someone to ride with?  Ask your doctor or lab for the names of sales reps.  When you contact them, ask if you can ride along for the day, or even part of the day.  Reassure them that you’re not after their job, but are just looking for information.  Try to stay quiet during the actual sales part, but in between, ask questions about a typical day, the pros and cons of their job, what it takes to be successful, and so on.

When you get to the interview, the prep work you did will show, giving you the edge over other candidates and help you land the job.

July 07, 2010 in Candidates, Career, Interviews, Job Hunting, Peggy McKee | Permalink | Comments (1)

How Do Med Techs / Lab Employees Transition to Medical Sales Jobs?

By Peggy McKee

Well, I guess the first question should be: CAN med techs or other laboratory people transition from a technical role into a sales role? The answer is: it depends. The odds are low, but for those who can beat the odds, they'll likely be fantastic sales reps. It tends to be a love it/hate it proposition. Why is that? It's because the laboratory is a black-or-white world. There are absolutes and definites. In the sales world, there are many more variables, many more maybes, and much more fluidity inherently involved in dealing with people. The laboratory person who has good people skills coupled with that extensive technical background and who can deal with the uncertainty and constant change will be very successful. So, if you've got the technical background necessary for success in laboratory sales, how do you make the leap?
  • Before you do anything else, go for a ride-along with a few sales reps. See what it's like on the other side of the fence. Ask questions about the pros and cons of the job, ask what a typical day is like, and find out how to be competitive in the job search and in the field. The logical way to find a sales rep willing to let you job shadow him would be to get names from labs they sell to. If you'd like to keep this on the down low for a while, find a lab where you're not known to ask for a few contacts.
  • Use the job shadowing experience to beef up your resume with keywords that will get it flagged by computerized tracking systems. You'll have to revamp your resume to give it a sales focus while still highlighting your technical background.
  • Find out everything you can about how to get into medical sales. There are hundreds of articles available right here on this blog.
  • Expand your professional network. If you haven't done it already, set up a profile on LinkedIn. Join sales groups like Sales Cafe: Sales Rep Careers to find out what's going on and make more contacts.
  • Shore up your sales skills. Research sales skills and sales call best practices online. Read books on sales techniques. Watch YouTube videos for job search advice.
  • Seriously consider hiring a career coach to help with your medical sales job interview preparation. On the face of it, it looks like an expensive option when you could do all this research yourself, but in reality, it's a time- and money-saver: if you want to get hired faster, you consult an expert who already knows the territory and can give you a map of the best way to get where you want to go. It will keep you from making some completely avoidable mistakes and show you how to put your best foot forward.
  • Get good at handling phone interviews. Almost all your initial contacts with recruiters and hiring managers will be by phone. Making a good impression there will be the key to landing the face-to-face interview.
  • Learn how to write a 30/60/90-day plan. Use all of the research you've done on the sales process, and then research the specific company you'd like to interview with. Write an outline of what you'd be doing in the first 30 days, the first 60 days, and the first 90 days on the job. That's usually things like training (find out how they do that ahead of time) in the first 30 days, initial field work and customer introduction in the first 60 days (find out who their customers are), and going after new accounts in the first 90 days (think about who that might be). The 30/60/90-day plan will make you stand out as a person who knows how to be successful in this new role, and help the hiring manager see you in the job--which is half the battle.
  • Polish your interview skills (this is a given). Practice answers to difficult but common interview questions, know how to answer behavioral interview questions, dress appropriately for a sales rep role, watch your body language, ask questions of your own, project confidence, know how to ask for the job, and don't forget the thank you note.
This is all a lot to remember, and it's certainly a lot of work. But if you're ready to transition out of the lab, the rewards will be worth it.

June 29, 2010 in Candidates, Career, Interviews, Job Hunting, Peggy McKee, Resumes | Permalink | Comments (0)

Sales Interviews Are About Sales! Quantify Your Experience.

By Peggy McKee

A sales rep’s job is to make the sale.  So if you’re looking for a new sales position in laboratory sales, medical device sales, or any other health care sales arena, the best way to get a medical sales job is to make it your mission is to demonstrate that you can ring that cash register, and do it well.

Start with your resume. Your resume is your marketing document….your “brochure” that’s going to draw them into calling you for an interview.  And a sales resume is all about the numbers.  That’s what hiring managers (and medical sales recruiters) are looking for.  What kind of numbers can you pull down?  What’s your sales ranking?  Did it increase?  What does your customer/units sold/profit growth look like?  What was your budget?  What kind of revenue have you generated?  (Either in actual dollar amounts, or percentage increases.)

Be prepared for the interview. There’s a good chance that you’ll find yourself in a behavioral based interview (also called BEIs, or Behavioral Event Interviews).  The reason hiring managers like these so much is that they get a better picture of what you’re like in everyday situations, as well as in difficult situations like the ones you’ll surely be in on the new job.  They want to know exactly how you’ll represent the company in every circumstance.  The best way for them to get an idea of that is to see what you’ve done before, because past behavior is the best predictor of future behavior.  And, any sales rep worth his or her salt can talk a good game, but only a few can back it up.  SO:  When you’re thinking about possible behavioral interview questions in a sales interview and coming up with outstanding examples of your fine selling and customer skills, quantify them as much as possible.

June 22, 2010 in Interviews, Job Hunting, Peggy McKee, Resumes | Permalink | Comments (0)

Dealing With Inappropriate Interview Questions

By Harry Urschel

image In your job search, if you are interviewing regularly, it’s highly likely that sooner or later you will be asked a question that may seem inappropriate or legally dubious.  How you view that question, and how you respond will very likely have a great impact on your success.

I recently had someone in my job search class tell me about an interview he had at a small company. The hiring manager asked what year he graduated from college, as it wasn’t on the resume. The candidate told him it was an inappropriate question to ask.

The interviewer said he was curious, and really wanted to know. And for a couple of very uncomfortable minutes the two of them argued back-and-forth about the legitimacy of the question.

The candidate assumed it was an effort to determine his age, and make a judgment on his suitability for the job accordingly. I have no idea if that was the intent or not, however, questions like that do occur often. So how should you react? Here are some ideas that may help:

Most hiring managers are not HR and Legal experts! Although direct questions about age, race, family, and other topics are not supposed to be asked or considered in an interview process, they often get asked innocently. Certainly someone in HR ought to be very aware and conscious of inappropriate questions, however, a direct hiring manager may not be. Often they are simply getting to know someone and are not looking for ways to discriminate. It may not be possible to know if the question was asked out of ignorance or not, but the way you react may determine your fate anyway.

Getting to know you and small talk are not necessarily forms of discrimination. If the question was asked simply as a means to get to know you better, or as a form of small talk during the interview, an over-reaction can create a very negative impression if no discrimination was intended. Yes, an interviewer should know better than to ask inappropriate questions, however, when they come about from casual conversation, they often had no ill intent behind them. Your reaction generally has more to do with whether they move forward or not than the actual answer to the question.

You’re never obligated to take a job offer! While others may have differing opinions, my perspective is that candidates are generally best off not making large waves during the process and reserving their judgment and response for afterward. If an inappropriate question was asked. Answering respectfully, and minimizing the negative response enables the process to continue.

If you ultimately receive an offer, it’s likely no discrimination was ever intended or took place. An offer will generally be the proof. If you still aren’t convinced though, you certainly don’t have to take the position and you can decide whether to pursue the matter with them further then.

If you do not receive an offer. It still may have had nothing to do with discriminatory practices, but rather that they had another, better qualified candidate. If you have doubts, you can decide at that point whether to pursue the matter or not.

Getting into a verbal battle with them during the interview process, however, virtually guarantees they will not want to consider you further for the role… not because of discrimination, but because they are not interested in hiring a combative employee.

An appropriate response to a potentially inappropriate question might be:

“I’m very interested in this position and would gladly answer all appropriate questions you may have for me in order to determine if I’m the right fit. However, an answer to that question doesn’t necessarily shed any light on my relevant qualifications, so if you don’t mind, I’d prefer not to answer it. Can we move on to other more relevant topics?”

Many interviewers are likely to get the hint and move on. Some, however, may not. If they continue to press for an answer. In my opinion, it is often best to give them a quick, straight-forward answer rather than continue to challenge them on the appropriateness of the question. You can certainly determine further into the hiring process whether a further response on your part is warranted.

 

In the case of the person from my job search class… he actually did receive a follow-up interview. The hiring manager simply knew someone that went to the same college and was interested whether they might have graduated at the same time. He shouldn’t have pressed the matter, and he should have been more upfront with his reason for asking. However, no discrimination was intended in any way. The candidate was fortunate that the process continued on, however, certainly may not have in most cases.

Don’t assume every inappropriate question has dark motives behind it. It may have been asked innocently, or because of a lack of knowledge. How you react, however, can determine if a good opportunity progresses for you or not.

June 16, 2010 in Harry Urschel, Interviews | Permalink | Comments (0)

Your American Idol “moment” in your job interview!

By Harry Urschel

image My family and I have been ‘American Idol’ fans the last couple of years, watching the contestants try to give their best performances week after week. It’s been fun to watch, but enlightening as well to see the work and effort they have to put in to try to become the winner.

Often, the judges will talk about the importance of having a “moment”. They are referring to having a performance that rises above the others by connecting with the listeners, or being unique in a way that transcends all of the other performances.

In a singing competition, as in a job interview, it can be difficult to make yourself stand out as something special when compared to several other very capable “contestants”. However, if you don’t set yourself apart somehow… if you don’t have your ”moment”, you will be easily forgotten.

Especially in today’s intensely competitive job market, if you can’t show an employer something that makes you unique or special for the open position, you are not likely to be the one that gets the job. You have to have your “moment”.

How do you do that? Here are some ideas:

~ Know yourself! Before you can explain to someone else what it is that makes you uniquely qualified, you have to know the answer yourself! You have to be self-aware of your strengths, weaknesses, and accomplishments. You can get some help by reading: Know Yourself! Take the time to figure out what makes you, you, and what makes you unique.

~ Know them! Their primary objective is to find someone that fits the requirements of the position, the culture of the organization, and has a drive to succeed in the role. If you don’t know specifics of what the requirements of the role are, or what their culture is like, it will be impossible for you to demonstrate how you fit. Do your research. Read their website, talk to people in the organization before your interview, ask others at networking groups or professional association meetings or anywhere else what they know about the company and what it’s like to work there. The more you know what they are looking for, the better you will be able to articulate the fit.

~ Connect the dots! If, by the time you are done with the interview, they don’t clearly see how you fit the role and their culture, you will not get a job. It’s that simple. It’s your responsibility in the interview, not theirs, to make sure they got the key information to connect those dots. If you think they aren’t asking questions that give you the chance to express that to them, find a way to interject it in the discussion yourself.

You might say something like: “If I understand the role correctly, key experience that would help the person be productive quickly would be having worked with ______. Can I tell you a little of my background in that area?”

~ Be prepared! On American Idol as in a job interview, the “contestant” that is well prepared comes across so much better than someone that is winging it. And the person most prepared will do the best. An old saying goes: “An amateur practices till they get it right. A professional practices until they can’t get it wrong!” Determine that you will be THE professional that they will interview. Write out answers to potential questions, hone them, and practice them until you feel like you will nail it when you’re asked. Thorough preparation sets you apart.

~ Put a cherry on top! A great ice cream sundae looks even better with a cherry on top! It’s that little extra something that sets it apart from most. It’s the one thing that might make someone choose this sundae over all the others. In American Idol it’s the “moment”. In your job interview, it’s something that makes you unique and memorable. It might be a strong accomplishment, or award. It might be a personality trait that’s rare to find. It might be relating to them in a way no one else does. It might be a level of professionalism that’s a cut above the norm. Or it can be something else that’s unique to you. You’re the one that has to figure it out and then convey it to them in the interview process.

In any hiring process, it’s not always the most technically qualified person that gets the job. Rather, it’s the one that they see as bringing something extra or special to the organization. Know yourself. Know them. Connect the dots. Be prepared. And put a cherry on top! Have your “moment” when it’s your turn to take the stage!

June 02, 2010 in Harry Urschel, Interviews | Permalink | Comments (0)

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