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Why Wired Got It Wrong

By Richard Becker

Ever since Wired magazine saw some success by declaring newspapers dead, it seems to have developed an appetite for declaring everything dead. The latest victims? Blogs. Yep, Paul Boutin says blogs are dead.

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Branding Without The Mask

By Richard Becker

"A brand isn't what you say about it, it's what other people say about it." — Linda Eatherton, partner and director of Ketchum's Global Food & Nutrition Practice.

At least that is what Eatherton told Marketing Daily on the heels of a study that reveals: branding lags well behind taste, quality, and price when consumers choose food. While there is no doubt that Eatherton's statement might be music to some people's ears — as it is what many social media experts have been saying for some time — it's also misleading.

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Five Facts And Five Trends in Social Media

By Richard Becker

It will be interesting to see what impact, if any, BlogWorldExpo on Sept. 20-21 will have on my Social Media for Communication Strategy class, sponsored by the University of Nevada, Las Vegas and Las Vegas Chamber of Commerce, on Friday, Sept 26.

Much like last year, it will likely depend on the speakers. After all, social media sometimes comes across as being an inch deep and a mile wide even though it really is a mile deep within the context of strategic communication.

Right on. The long tail of social media need not wag the company dog.

When put in the right context, the value of social media for the public and private sector is easy enough to understand. When it is not, I cannot blame decision makers for being skeptical about the satire that is all too often presented as fact. Applied without the Kool Aid, social media tends to look more like this ...

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Do Recruiters See Social Media As An Industry?

By Richard Becker

J.W. Sass, vice president of business development with Myxer, seemingly inspired by “The Future of Social Media: Hope or Hype?” by Jason Falls, wrote his own post declaring “Social Media is NOT an Industry.” Sass further expands on the idea in his comments, saying that social media is core communication, a sharing and feedback process widely used for both personal and business exchanges, internally and externally.

He might be right. Maybe social media is not an industry.

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Jason Davis on Recruitingblogs.com

Recruitingblogs - Recruiting Animal Show
Back in September 2007, before Dave Mendoza brought in thousands of new people, JD Jason Davis sat down for a long and witty conversation about Recruitingblogs.com.

Here it is condensed to 8 minutes in length.

The Secret Owner of Recruitingblogs.com

Bull Doza - Recruiting Animal Show
Jason Davis - Recruiting Animal Show
Recruiting Animal - Recruiting Animal Show
The telephone rings.

JD: Animal, hey, how are you?
Animal: Fine, JD.
JD: I hear you wrote something funny.
Animal: What was that, JD?
JD: Don't bluff me, Animal. I know all about it.
Animal: About what, JD?
JD: I gave Bull Doza some shares in Rbc and you wrote something, didn't you?
Animal: I did, JD.
JD: I want to see it.

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HRMToday.com

Lance Haun, started HRMToday.com. TOPIC: Common HR issues NOT career issues. PARTICIPATION OPEN to HR pros.

Lance impressed me last week with the freewheeling power of his comments on JibberJobber.com. He has the angry passion necessary to make a blog interesting.

Gautam Ghosh it's time to grow up

What's up with Gautam Ghosh?. The Roti King is a giant in HR and recruiter blogging. He's the Chairman of the Board for Asia as far as I'm concerned.

And, yet, when he gets mentioned in the paper, he notes it under the headline "In The Company of Giants" as if he needs the presence of Om Malik, Rafat Ali and Amit Agarwal to make him seem like something. Come on, Gautam, shape up. How about this one? "Giants in the company of me".

This Show Needs A Name

La Brazen Careera. It's a comic opera.

Family dinner. My husband feeds the kids while a NYT photographer takes a photo of me for an article about my blog posts about our divorce.

New York Times front-page article: I look fat in the photo. No wait, it's worse. I look structurally ugly. Crap.

Stressed. But I want to look fun, laid back and breezy. So I take orders for lunch. Then go to the wrong place. And come back with nothing.

Panic at my divorce lawyer's office. He says not to worry, he represents top entrepreneurs. I ask him to set me up with one on a blind date.

Buying NoDoze at Walgreens; I don't want to interrupt work later to get coffee. Good time manager, yes? But I feel like a drug addict.

Prayer of the novice twitterer: Please god, let this not suck.

Don't worry, it doesn't. (But everything else does).

Here's the link

Papa's Got A Brand New Blog

John Sumser.com

Papa John Sumser has a brand new blog. JohnSumser.com. And that seemed like a good reason to republish my old profile of the father of all recruiting blogs. (Is that why they call you Papa?).

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