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Five Tips For Better Blog Posts

By Richard Becker 


Every now and again, I'm asked why do some blogs written by less experienced authors attract more attention than others who have earned their right be experts. More often than not, the reason can be found in the writing. Better writing keeps people engaged. 

Five Elements For Better Writing. 

Accurate. Accuracy matters above all. If the information is wrong, nothing else matters. 
Clear. Clarity is less about the writing than the decision to be understood. 
Concise. Concise writing strives for maximum impact with minimum means. 
Human. Great writing has always been about having a conversation with the reader. 
Conspicuous. Commands attention to draw readers in without being garish or cliche. 

When you par these five with tips from other writers and communicators in "On Writing And Editing" deck, you'll find that many of them are the same, separated only by their presentation.

February 14, 2010 in Blogging, Blogs, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Prospective Employees Be Warned: Some Employers Search

By Richard Becker 


According to Career News, some employers have taken to the Web to learn more about potential employees. How far have they taken it? 

 Facebook pages and random tagged photos are only the beginning. Some have even looked up where prospects live in order to determine the value of their homes through zillow.com or the local tax assessor. They can tell when the home was purchased, the annual taxes, and if it's for sale. And for good measure, they can visit your home via Google maps.

While some of it is unavoidable, anyone hoping to land a job might think twice about how they act on the Internet.

Here are ten tips that might help bloggers and other social network members.

Continue reading "Prospective Employees Be Warned: Some Employers Search" »

October 19, 2009 in Blogs, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Why Wired Got It Wrong

By Richard Becker

Ever since Wired magazine saw some success by declaring newspapers dead, it seems to have developed an appetite for declaring everything dead. The latest victims? Blogs. Yep, Paul Boutin says blogs are dead.

Continue reading "Why Wired Got It Wrong" »

October 28, 2008 in Blogs, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Branding Without The Mask

By Richard Becker

"A brand isn't what you say about it, it's what other people say about it." — Linda Eatherton, partner and director of Ketchum's Global Food & Nutrition Practice.

At least that is what Eatherton told Marketing Daily on the heels of a study that reveals: branding lags well behind taste, quality, and price when consumers choose food. While there is no doubt that Eatherton's statement might be music to some people's ears — as it is what many social media experts have been saying for some time — it's also misleading.

Continue reading "Branding Without The Mask" »

October 22, 2008 in Blogs, Branding, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Five Facts And Five Trends in Social Media

By Richard Becker

It will be interesting to see what impact, if any, BlogWorldExpo on Sept. 20-21 will have on my Social Media for Communication Strategy class, sponsored by the University of Nevada, Las Vegas and Las Vegas Chamber of Commerce, on Friday, Sept 26.

Much like last year, it will likely depend on the speakers. After all, social media sometimes comes across as being an inch deep and a mile wide even though it really is a mile deep within the context of strategic communication.

Right on. The long tail of social media need not wag the company dog.

When put in the right context, the value of social media for the public and private sector is easy enough to understand. When it is not, I cannot blame decision makers for being skeptical about the satire that is all too often presented as fact. Applied without the Kool Aid, social media tends to look more like this ...

Continue reading "Five Facts And Five Trends in Social Media" »

September 15, 2008 in Blogging, Blogs, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Do Recruiters See Social Media As An Industry?

By Richard Becker

J.W. Sass, vice president of business development with Myxer, seemingly inspired by “The Future of Social Media: Hope or Hype?” by Jason Falls, wrote his own post declaring “Social Media is NOT an Industry.” Sass further expands on the idea in his comments, saying that social media is core communication, a sharing and feedback process widely used for both personal and business exchanges, internally and externally.

He might be right. Maybe social media is not an industry.

Continue reading "Do Recruiters See Social Media As An Industry?" »

September 01, 2008 in Blogging, Blogs, Richard Becker | Permalink | Comments (0) | TrackBack (0)

Jason Davis on Recruitingblogs.com

Recruitingblogs - Recruiting Animal Show
Back in September 2007, before Dave Mendoza brought in thousands of new people, JD Jason Davis sat down for a long and witty conversation about Recruitingblogs.com.

Here it is condensed to 8 minutes in length.

July 21, 2008 in Blogs, Podcast, Recruiting Animal | Permalink | Comments (0) | TrackBack (0)

The Secret Owner of Recruitingblogs.com

Bull Doza - Recruiting Animal Show
Jason Davis - Recruiting Animal Show
Recruiting Animal - Recruiting Animal Show
The telephone rings.

JD: Animal, hey, how are you?
Animal: Fine, JD.
JD: I hear you wrote something funny.
Animal: What was that, JD?
JD: Don't bluff me, Animal. I know all about it.
Animal: About what, JD?
JD: I gave Bull Doza some shares in Rbc and you wrote something, didn't you?
Animal: I did, JD.
JD: I want to see it.

Continue reading "The Secret Owner of Recruitingblogs.com" »

July 07, 2008 in Blogs, Recruiting Animal | Permalink | Comments (2) | TrackBack (0)

HRMToday.com

Lance Haun, started HRMToday.com. TOPIC: Common HR issues NOT career issues. PARTICIPATION OPEN to HR pros.

Lance impressed me last week with the freewheeling power of his comments on JibberJobber.com. He has the angry passion necessary to make a blog interesting.

June 23, 2008 in Blogs, Human Resources, Recruiting Animal | Permalink | Comments (0) | TrackBack (0)

Gautam Ghosh it's time to grow up

What's up with Gautam Ghosh?. The Roti King is a giant in HR and recruiter blogging. He's the Chairman of the Board for Asia as far as I'm concerned.

And, yet, when he gets mentioned in the paper, he notes it under the headline "In The Company of Giants" as if he needs the presence of Om Malik, Rafat Ali and Amit Agarwal to make him seem like something. Come on, Gautam, shape up. How about this one? "Giants in the company of me".

May 21, 2008 in Blogs, People, Recruiting Animal | Permalink | Comments (0) | TrackBack (0)

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