The Google day care controversy: a recruiting lesson about setting the right expectations

Have you read about it? The Google daycare controvery has hit blogsphere.

In a nutshell: As an employee perk, Google offers in-house day care centres. Not your run-of-the-mill day care centre, mind you, but a $37k a year all singing and dancing nursery complete with the latest educational toys and trendy Reggio Emilia genius-training philosophy.

Google’s in-house recruiters used it as a lure for future employees (who wouldn’t?) But imagine the dismay when the new recruits found out that it could take up to two years to get a place for their child. Oh well. The price for working for the “best company on the planet”.

But the current controversy is that during this credit crunch someone at Google finally woke up and discovered they were subsidising each child way above the industry average. Ooooppps. So they decided to almost double their childcare rates. Yikes.

As a parent with children in daycare, this would alarm me. Actually, it would stress me out. If I were a Google employee in this situation, I would feel that on top of the stress of juggling a job and childcare, now I can’t afford it and I have to move my child elsewhere even though he/she may be settled quite nicely and the new daycare will add extra commute time.

Here’s the lesson: Don’t create perks you are going to take away. If you take something out of one hand, put something in the other. In sales, it’s all about setting the right level of expectations and then delivering on it. If you can, over deliver. Do not, I repeat, do not under deliver.

Of course it is easy to criticise from the comfort of my laptop at home. I can just image how it happened: a brainstorm session with lots of free pizza and someone has the idea of increasing employee retention by offering the greatest childcare on earth right on campus. Good idea, if you can substain it.

But come on Google, we expect more forward thinking from an industry leader.

More on this at Recruitment 2.0...

- Susanna

Comments

[Colin Kingsbury]

My first thought upon reading this: For $57k a year, you could probably hire a pretty darn good nanny, even in the Bay Area.

After reading the NYT piece, it felt like there was something of a class issue here--there are probably quite a few parents at Google for whom availability, rather than cost, is the issue. A two-year waiting period for infant care is kind of counterproductive, no? Though I suppose you could put your name on the waiting list and on the same day, schedule a romantic vacation 18 months out.

[Susanna Cesar Morton]

Hi Colin,

Yes, the it does seem to reek of this "class" issue. Guess you have to be in the Google million-dollar club.

-Susanna