A Dramatic Recruiting Call
Harry Joiner, the Marketing Headhunter, used to be in a rock band and he's still a showman. He starts every cold call like this:
HARRY: Hi Mary. Do you know who I am?MARY: No
HARRY: So, you have NO idea who I am?
MARY: No
HARRY: Huh. You know nothing about me …
MARY: No [but now she's racking her brain to figure out who he is because it sounds like she should know].
HARRY: Okay. It happens. I’m Harry Joiner, and I’m a marketing headhunter specializing in ecommerce and new media. In fact, … are you online right now? … Okay, Google “marketing headhunter” … Last year I closed VP-level deals for some of America’s best loved brands, like X, Y, and Z …”
Comment: Harry claims that his boast makes people feel like they are doing their friends a favor by introducing them to him. And I'm sure that this works -- for Harry. But, again, he's a showman with a special talent for communicating . Most people could not pull this off.
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