Animal Show Guest Fights Back

After battle over personal branding.

From: Susan Strayer.com

Today I joined the Recruiting Animal as his radio show guest for a high-energy debate about personal branding. You can listen to my defense, err, the debate here.

It is strange to me that so many people react to personal branding as a farce or a non-event. Being the best isn't enough when there are a lot of people who are the best (make the company the most money, are "A" players, land the blue chip clients). ....

So for all you detractors out there, please go ahead and keep doing a great job at work. A lot of people do a great job. If you're one of them, how do you stand out? What combination of features, of behaviors make you the one that's remembered?

Comments

[Tim Esse]

Susan:

I enjoyed your interview on the Animal Show.
I don't think the guy that was focused on "the best salesperson" idea got it.
In an interview everyone is the best, fastest, quickest, whatever...
What sets you apart?
Everyone needs to build their brand, even if it is just name recognition.

[Susan Strayer]

Thanks, I appreciate it! It is a hard concept to grasp sometimes until you are (a) trying to understand why your career is stalled, (b) trying to understand why you didn't get a job you thought you were perfect for or (c) you are in a market where competition is high.