30 Second Elevator Speech

You're at a party. Somebody asks what you do. I'm a recruiter, you say.
But, is that too bland?

Natural Marketing says:

You want people to follow up with questions about
- what services you provide
- why you think you have been successful
- how you are better than your competitors

She asks:

Who would you rather hire? A person who tells you they work for an insurance broker, or someone who tells you they are an insurance broker who loves their job and loves to help their clients solve their financial challenges, find and retain the best possible employees, and keep their clients lives as simple as possible?

My reply: I hate those phony boasters and I know that you do too.