We aren't suckers. We aren't gullible rubes. We have been subjected to so much advertising that we have been trained, properly, to be skeptical. We know that we shouldn't simply believe.
So how does a poor recruiter get through to this kind of sophisticate? You have to prove somehow that you know what you're up to and that you're not out to bamboozle anyone.
What does that mean? That you have to build a relationship first. Before you do business you have to get them to trust you. It takes time but you'll have many opportunities to make deals after you've convinced someone that you do deliver the goods.
This makes tutorial marketing on a blog a smart way to present yourself online.
A free introduction to your subject starts the relationship and your regular blog postings keep it going. And eventually, you’ll turn some readers into candidates or clients and get some referrals.
The ongoing value of an ongoing relationship is much greater than what you get by asking for someone's business as soon as you say hello. Old-school closing techniques just make people see you as a social predator who disrespects them and only wants to push them around.
