Posted by Maureen Sharib
Important Implications for Those Trying to Reach Population
While cell phones are widely used across most segments of the U.S. adult population this is especially true for those under 30. Remarkably, over half of U.S. adults who only use a cell phone are under 30. And, furthermore, one-third of 18 to 29 year olds only use a cell phone or the Internet for making phone calls.
These are some of the results of a special analysis of three Harris Poll surveys conducted online between October and December 2006 by Harris Interactive. In total 6,748 adults were surveyed.
Specifically, The Harris Poll found that:
Over eight in ten (81%) U.S. adults say that they have a landline phone and over three-quarters (77%) say that that they have a wireless or cell phone;
About one is six (16%) of U.S. adults use the Internet, sometimes referred to as VoIP of Voice-Over-Internet-Protocol, to make telephone calls; and
About 98 percent of all adults have some telephone service with the remaining two percent saying that they do not have phone service at all.
About six in ten (63%) U.S. adults are using multiple approaches to making telephone calls. Interestingly,
Just under one in five (18%) of U.S. adults only use a landline phone;
Eleven percent (11%) are only using their cell phone and two percent (2%) are only using the Internet (VoIP); and
Five percent (5%) are only using either a cell phone or VoIP.
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