Says Restaurant Recruiter.
Animal: Now, I want to ask you about your process. Is that alright?
Carl Chapman: Sure.
Animal: When you get a search who gives you the search at the client end?
Carl Chapman: First of all nobody gives me a search. I decide whether I'm going to accept a client.
Animal: What does that mean exactly?
Carl Chapman: I have to evaluate whether...
Animal: (shouting) How do you get a customer! I'm going to be rough with your Carl.
Carl Chapman: Go right ahead.
Animal: I heard you're a military man.
Carl Chapman: I'm a graduate of the Naval Academy.
Animal: So you can handle me.
Carl Chapman: I can handle you, no problem.
Animal: Okay, how do you get your business!
Carl Chapman: Well that's a good question. A combination of things. Cold calling and right now there are tons of referrals coming through my website.
Animal: Through your website! You're website brings in business for you? Is that true?
Carl Chapman: Tons.
The Name of Your Website
Animal: And how do they find you on the website?
Carl Chapman: I have over 55 number one rankings for search terms on major search engines. If you type in restaurant recruiter I'm going to be number one or two in almost all the....
Animal: And do people search those terms, restaurant recruiter?
Carl Chapman: If you were a restaurant owner and you were looking for a recruiter, you'd type in restaurant recruiter.
Animal: Then how come you didn't call your site restaurantrecruiter.com.
Carl Chapman: That name was taken.
Animal: Nothing closer than cecsearch? It doesn't mean anything.
Carl Chapman: It's the name of my business, Animal.
Animal: Yeah, but it doesn't mean anything in common parlance. I'm asking you tough questions but they're real questions. Are they fair questions?
Carl Chapman: Sure, you're fair.
Animal: So, I personally would never call a business CEC Search. I would call it Restaurant Recruiter or something similar.
Anthony J Meaney: Crazy Executive Chefs
Animal: So, you're not interested in type-in business like when people type into the address bar the name of the thing they are looking for. Am I being too hard on you?
Carl Chapman: No
Animal: I'm a nice guy
Carl Chapman: First of all, I told you I've got over 55 number one listings
Animal: So you're not worried about it.
Carl Chapman: I have over 230 first page listings for key search terms. So, believe me, people find my website. I have over five hundred unique visitors a day.
Animal: So, you are a master of search engine optimization. Am I right about that?
Carl Chapman: I consider myself skilled.
Animal: So let's say on a scale of one to ten with ten being ultimate master, where do you stand?
Carl Chapman: Ummm.....
Animal: You don't have to answer.
Carl Chapman: I would say 7 or 8.
Source: 11.30 minute mark, Recruiting Animal Show, 07.07.25
Reference: Carl Chapman. Anthony J Meaney
