The more solid a relationship a recruiter has with her candidates and clients, the better. And one of the best ways to exert ongoing influence on that relationship is through a blog.
1. Have one blog for both candidates and clients. That way they can check in on each other.
2. Start off with one original posting per week.
3. Supplement this with input from other sources. Widgets are making this very easy.
4. Let everyone in your database know about your blog.
5. Offer a daily email subscription to your blog via R Mail.
6. You need an hour a day but will see quick results in client and candidate satisfaction.
[JD doesn't specify the indicators of satisfaction. I would say that they would be your hit count and feedback from the people you speak to in the course of your day.]
7. The Animal believes that you should post something of your own every day and that Filter Blogging makes this do-able. You just surf the net for interesting articles and point your readers to them. This filtering of the internet is a valuable service that doesn't require much writing. It gives you daily content and it leaves you time to compose your weekly masterpiece.
